Blue Ocean Strategy instal the new version for apple

The red ocean strategy aims to make your product survive in a market full of competitors.

Blue Ocean And Red Ocean: Are They Two Oceans?Ĭompanies traditionally work in a red ocean environment, where businesses compete to grab a bigger piece of the pie.

Differences Between Blue Ocean And Red Ocean Strategies.We’ll also discuss the difference between blue ocean and red ocean strategy to get a sense of the two. Let’s understand the underlying currents of the blue ocean and red ocean strategies. Blue ocean, which is the untapped market potential, symbolized by the deep blue water.Red ocean, which represents the existing market space characterized by ‘bloody’ competition.The ocean analogy has been used to describe the market space with two broad categories:

The terms blue ocean and red ocean were coined by Chan Kim and Renée Mauborgne in 2005. The terms are used to describe two powerful business strategy tools that can be used to succeed in a cut-throat business environment. In case you’re wondering, blue ocean and red ocean are not concepts in marine biology.

Blue Ocean Strategy instal the new version for apple